AS SEEN IN

Boardroom

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FOS

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Forbes

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New York Times

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Essence

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Boardroom • FOS • Forbes • New York Times • Essence •

Kirby Porter is a sports entrepreneur and brand builder, currently serving as the Chief Brand Officer at Unrivaled: a league built in collaboration with the biggest stars in women’s basketball.

Prior to Unrivaled, Kirby was the founder of New Game Labs, a company that connected athletes and technology through media and startup advisory services and the first marketing hire at Will Ventures, an early-stage sports tech venture capital firm.

A Harvard Women’s Basketball alumna, Kirby was captain of the team and has pursued a career focused on empowering athletes beyond their sport.

Her contributions have earned her recognition as a LinkedIn Top Voice, Meta NIL Advisor and accolades such as Sports Business Journal's 30 Under 30 and Front Office Sports' Rising 25.

UNRIVALED

Chief Brand Officer

Chief Brand Officer at Unrivaled, a league built in collaboration with the biggest stars in women’s basketball.

NEW GAME LABS

Founder

New Game Labs connects the worlds of athletes and tech through industry leading insights and helping athlete-driven startups launch their brands.

LINKEDIN TOP VOICE

Creator

A part of LinkedIn's invite-only program featuring a global group of experts on the platform. Regularly sharing insights on athletes, tech and vc.

META NIL EMPOWER

Program Advisor

Served as an advisor & athlete mentor to Meta’s NIL Empower: a women's sports incubator aimed to empower female college athletes to maximize brand opportunities and prepare for life after sports.

RECOGNIZED BY

SBJ 30 Under 30

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FOS Rising 25

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LinkedIn's Creator Accelerator

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SBJ 30 Under 30 • FOS Rising 25 • LinkedIn's Creator Accelerator •

WILL VENTURES

Investor & Director of Marketing

Previously 4th employee and 1st marketing hire at Will Ventures, an early-stage sports tech venture capital firm.

COURT TO CORPORATE

Creator

Creator of Court to Corporate, a podcast that amplified the success stories of athletes in the business world. 40+ athletes interviewed. 1,000's impacted.

PEPSICO

Sports & Marketing Analyst

Learned from the best marketers in the world at PepsiCo on the MTN DEW and NBA Partnership teams.

HARVARD

Student-Athlete

College student, Harvard Women's Basketball player & senior captain. Go Crim.